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Data Processing Success always starts with good data. The main problem stems from duplicated data & incorrectly addressed mail. Data driven marketing is fundamental to penetrating new markets and farming existing ones. As the economy heats up, marketers are faced with tougher challenges, but probably not additional resources to get the job done. While we hear a great deal about variable data print and new application tools, success always starts with good data. Customers in today’s market need help with both the acquisition of data and data refinement. Complex applications, such as campaign management & Customer Relationship Management (CRM), require complete & accurate data to achieve optimal results. Most variable data printing is simply name & address. According to a survey, 75% of businesses globally think they lose money through missed business opportunities because they cannot profile customer and prospect data quickly & effectively due to data issues. Data Services include: • Case conversion of data to upper case or title case • Upper casing of last line of address ( as per Australia Post standards) • Build address block to meet Australia Post specifications • Sort data to ensure maximum postal discounts are achieved • DPID matching and barcode appending • Exact or Loose deduplication • Address validation • Clean data for correct addressing • Check / remove insufficient address details • Build salutation • Assign letter date • Merge databases • Process return mail |
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